Sulawesi (Celebes) Toarco Jaya
Happy Friday to all of you. I hope you have been taking advantage of the good weather to get outdoors. I suppose that if you are in the tax business you haven’t had a break, so maybe next week? Around our house it sure looks like spring. I can’t believe the roses on the trellis. It’s a joy to walk under them each morning, while they bob and say hello in the breeze.
Finding the island of Celebes on our wall map.
I realized today that we are more than halfway through April, and I have yet to mention that we are celebrating 33 years in business this month. Thirty-three has such a nice ring to it that we decided to commemorate it with a giveaway. So from now to the end of April, watch our blog and our Facebook page for the opportunity to win coffee, mugs, t-shirts, and anything else I come up with.
This week’s coffee is our Celebes, or Sulawesi. Sulawesi is an Indonesian island, to the west and north of Java. It’s an odd shape, like a four-fingered hand, so it’s easy to spot on a map. This is a washed, or wet-process, coffee, which is hard to find in Indonesia.
PT Toarco is an Indonesian and Japanese partnership that works with Sulawesi farmers to produce quality coffee. They offer free training and distribute seedlings to local farmers to keep arabica cultivars available. They have built mills in rural areas so that the beans can be optimally processed.
Their website is here, and although the translation is a little rough, it is very clear how much care they take with this coffee. They even have their own model estate, called Pedamaran, which is Utz and Rain Forest Alliance certified. This Sulawesi roasts beautifully, and in the cup you taste the full body, and a nutty sweetness reminiscent of central American brews.
This is a stellar coffee, one of the more expensive beans that we buy, and you can try a cup on us this week with the code rich brew*. Enjoy your sunny weekend if you’re local, and remember to watch for our giveaways this month. Above all, drink good coffee. Cheers!
–Holly Fike
*Code good for one free 12 ounce cup of Sulawesi Toarco Jaya. Code expires on 4.23.15. Limit one free cup per customer please. Valid only at Carolines Coffee Roasters, 128 S. Auburn Street, Grass Valley, CA. Code/Offer has no cash value.